Few Online Payment Mistakes That Kill Conversion Rates

Common Online Payment Mistakes

NOT ASSURING THE SAFETY OF THE CUSTOMER’S INFORMATION

While making the online purchase, a customer has to enter a great number of personal information to your website. Not to forget the debit/credit card or internet banking details to make an online payment. If you are not providing proper security then there is a high possibility that the customers will not make the purchase.
So, it is always advised to all the merchants to offer proper security and privacy information to the website for the security of the product as well as the customer.

FORCING THE CUSTOMER TO CREATE AN ACCOUNT BEFORE MAKING PAYMENT

Every merchant needs a customer database for business but forcing the customer to create a merchant account every time he/she visits your website can be bad for business.

Furthermore, asking too much data while signing up can also force the customer to abandon the website.

But we also understand that account creation is important, and therefore to avoid such issues, you can try these tips:

Instead of asking to create an account, offer services like Sign In with Google or Facebook or any other social media account.
Furthermore, you can ask for address details and other personal information at the time of payment. Do not ask unimportant details.
Also, ask the customer to save his personal information to avoid entering them again and again. Make sure you assure the safety of this information.

REDIRECTING TO A DIFFERENT WEBSITE TO MAKE THE PAYMENT

A very common mistake that leads to a decrease in customer involvement is a redirection of the customer to another website while making the payment. Generally, the customer gets redirected to the gateway website when going for the payment, which can possibly scare them.

If this is the case with you too, them make sure you inform the customer about the same before the redirection. Other than that, make sure you add the merchant or company name clearly on the transaction receipt.

Online Payment Mistakes that kill Conversion for sure, however, it is up to the merchant whether the merchant is capable of dealing with them wisely or not.

LACK OF PAYMENT OPTIONS

There are a number of payment options available in the market. This means a customer can use a credit card, debit card, online banking, payment wallets or any other.

It is not required to add all of this information to the website for payment. But you should try adding all the important ones.

Make sure you check the in-demand payment preference of the customer in your location and try adding it your e-commerce website.

If you are still confused and do not know how to resolve the Online Payment Mistakes that kill Conversion, just get in touch with Merchant Stronghold by placing a call - +1 (888) 622 – 6875. You can also reach us by our email support service - info@merchantstronghold.com

How Does eCommerce Check Out Work?

Ecommerce Checkout Flow– Every big or small brand is now taking their business online due to the boost in the e-commerce industry. This means, along with the physical store, every merchant now wants to have an online store as well. This is a good idea for a merchant to expand and increase his revenue. However, not everyone is good at handling the e-commerce business on their own. This is because of the competition and lack of guidance.

What Is ECommerce CheckOut?

It is a designed interface and a customer must go through it to purchase an item. As soon as the customer clicks on the checkout button the process starts. Generally, it contains steps like entering personal details including name, address and contact information. Other than that, the customer will be asked to choose the mode of payment and enter details depending on the model chosen.

For example: If a customer chooses to make the payment using the credit card then he will be asked to enter the credit card processing details depending on the company’s norms.

Once the checkout is completed successfully, the customer will be notified regarding the recent purchase using the contact information provided by him.

How Does ECommerce Checkout Work?

From the customer’s point of view, the checkout process is as easy as entering the details and getting the products. However, for a merchant, the checkout process is a whole different story.

An ECommerce checkout process is the flow of valuable data that needs to be processed carefully at every step. Generally, a customer goes through following steps during an ECommerce Checkout Flow:

• After liking a product or service, the customer clicks on the “Add to Cart” button.
• Then the customer is directed to the cart where the confirmation is asked whether the customer wants to “proceed to checkout” or go back to “continue shopping”.
• Once clicked on “proceed to checkout”, the user will be asked whether the customer wants to checkout “as a guest” or “sign-in”.
• After choosing the desired method, the customer will be asked to enter the details.
• Finally, “place your order” will pop up on the screen.
• After clicking on this button, a customer needs to make the payment by choosing the desired mode.
• Once the customer successfully completes the payment, he will receive confirmation of the purchase.

Get more information about eCommerce checkout work.
Contact us@ +1 (888) 622-6875.
Also, you can Email _ info@merchantstronghold.com

Get High Risk Payment Gateway Services For Your Online Businesses

Each customer that moves to the check-out area of a merchant’s site must experience a seamless, error-free experience. If a problem occurs during a check-out, a merchant can likely kiss that transaction goodbye. Too many experiences like this add up to a lot of lost sales. A high-risk payment gateway, like the ones offered by Merchant Stronghold, helps ensure check-out processes are flawless.

Businesses that already have merchant accounts can apply to Merchant Stronghold for a high-risk payment gateway. Those that wish to apply for a merchant account and a high-risk payment gateway can begin the process today by filling out Merchant Stronghold’s quick and easy online application. There are no guarantees, but Merchant Stronghold promises an open and honest application process. Merchants can be approved in as little as 24 hours. Fraud protection tools and all day, everyday customer support also is provided. Most importantly, payment gateways are PCI compliant.

Merchants Have Three Basic Needs For an Online Payment Gateway

The first is security and anti-fraud protection. Protecting your business and protecting your customers is a cornerstone of a successful business. Once incident can wreck your potential and reputation.

The second need is for the payment gateway to be user-friendly. Not only does it need to seamlessly integrate into your website and merchant account but it needs to be customer-friendly so that your customers do not become frustrated and give up on buying your products.

Lastly, you have to find the best rates. Business-friendly rates regarding transaction volume and transaction fees can make or break your margins. Finding the right balance of security and financial acuity is critical for any payment gateway.

Documents needed when applying for a high-risk payment gateway

A valid, government-issued ID, such as a driver’s license or passport

A merchant account

A secure, working website with terms and conditions

Three months of the most recent bank statements

Three months of the most recent processing statements, if applicable

SSN (Social Security Number) or EIN (Employer Identification Number)

Get high-risk online payment gateway services from Merchant Stronghold for businesses that sell the following products and services:

Adult entertainment and novelties

Auto accessories and parts

Tech support

Luxury goods and services, such as private planes and travel

Adult entertainment and novelties

Auto accessories and parts

MLM and direct sales

Collectibles and antiques

Designer Fashions

E-cigarettes

Merchant Account for Magazine Subscription Businesses

As Magazine Subscription business, your first criteria is finding a service provider with suitable rates. There are a number of costs you have to consider. There is startup cost to set up your merchant account, configuring/customizing it for your business, and PCI annual fees. There are other types of fees such as transaction charges, which can be flat per transaction or variable. Some merchant account providers have monthly charges for any number of transactions. Online payment processing services differ with every merchant account provider, so it will be helpful for you if you understand the overall cost. Contact Merchant Stronghold for a Fast Solid and Secure Merchant Account.

Safe and Secure Processing

All the credit card processing transactions go through multiple secure servers means no data is stored on your business computer. This makes direct marketing processing safe and secure. Online information is a great matter of concern for business owners. Ensure that online payment processing service has high security, and data encryption is kept as per standard. Security features also include SSL certificates, CVV2 verification, and complex encryption algorithm and restrictions. Many businesses consider these features because they offer a safe environment to sell products online.

Simple API Gateway Integration

Because of rising information theft, you should consider going beyond minimum security so that your Magazine Subscription business is out of harm. Your customers get email receipts at the time of processing. This ensures that transaction is authentic and quick. All the records are kept for future references. ISpyFraud Technology helps to monitor and capture customers IP address at the time of the transaction. Geo Locations and IP Address help reduce online fraud. API Gateway Integration and step by step check out process is appreciated by all Cardholders. You should run series of test transactions on your website before making it live. Many merchants don’t do tests and because of they face problems. A reliable online Payment processing service knows what to do to keep you safe from frauds.

Easy To Get High-Risk Merchant Account for Jewelry Stores

There are a couple of reasons organizations in this industry are being tagged a high-risk business. Online jewelry stores regularly offer high ticket things and have large and vast transaction sizes. this comes under a risk excessive for a number of banks. It is also an industry that has a higher percentage of fraud. Regardless of whether it is by the merchant or the customer.

There are numerous merchants selling fake or bogus jewelry and there are also fraudulent customers who claim that the jewelry is fake, defective, or that they never get it. Banks do not want to support or sponsor businesses in an industry that has a background of chargebacks. As a result, regularly can’t stay secure by the organizations themselves. While these reasons make it harder for online specialists’ jewelers to get acceptance by processors, it is long from impossible.

We can get your online jewelry store up and process quickly. We help many high-risk merchants get accounts approval. And, can coordinate you with the appropriate processor that has some expertise in online jewelry merchants. We do all it takes to get your high-risk merchant account approval. And, we will work with you consistently. We specialize in difficult cases like this, so we are able to get approval ASAP.

Merchant Stronghold is the best High-Risk Merchant Account Provider in 2015, and 2016, Merchant Stronghold is focused on providing simple and affordable merchant accounts for the cosmetic and fine jewelry industry.

What are the basic needs for an online payment gateway

Merchants Have Three Basic Needs For an Online Payment Gateway

The first is security and anti-fraud protection. Protecting your business and protecting your customers is a cornerstone of a successful business. Once incident can wreck your potential and reputation.

The second need is for the payment gateway to be user-friendly. Not only does it need to seamlessly integrate into your website and merchant account but it needs to be customer-friendly so that your customers do not become frustrated and give up on buying your products.

Lastly, you have to find the best rates. Business-friendly rates regarding transaction volume and transaction fees can make or break your margins. Finding the right balance of security and financial acuity is critical for any payment gateway.

Documents needed when applying for a high-risk payment gateway

To begin taking payments via a high-risk payment gateway, fill out Merchant Stronghold quick and simple online application. Though nothing is guaranteed, Merchant Stronghold promises a fair process.

In addition to the application, the following documents must be submitted to processors:

• A valid, government-issued ID, such as a driver’s license or passport
• A merchant account
• A secure, working website with terms and conditions
• Three months of the most recent bank statements
• Three months of the most recent processing statements, if applicable
• SSN (Social Security Number) or EIN (Employer Identification Number)

Business Documents and KYC

• 3 months recent prior processing statements for all products intended on being processed through the merchant account (If applicable)
• 3 months of recent business bank statements. (If a new business, the merchant should be able to show financial stability to support the startup/operation of the business or personal bank statements.)
• Prior years and year-to-date business financials (Prior years audited financials required if available)
• Website or Marketing materials (Print ads, brochures, etc.) if mail order/telephone order sales
• If product/service being sold and not owned by a merchant, reseller agreements should be provided
• Articles of incorporation/articles of the organization showing the ownership of the entity associated with the merchant account

Tips to Streamline Credit Card Payment Services

We help you get the best merchant processing services by evaluating your business closely.

Seamless Site Navigation

Generally, a customer explores a lot before making a purchase. Especially when they are trying your services for the first time. In such a case, you can offer smooth navigation while jumping from one product to another product as easy as possible.

Ask the customer to add the items they like to add to the wish list.

The products that a customer sees should appear on the recently viewed panel.

Jumping between the products should be easy and more manageable.

Make it easy for the customer to purchase the product whenever or wherever they are. This helps you streamline online payment services and make more profit.

Availability on Different Devices

There was a time when most of the navigation and internet surfing used to be carried out on the desktops. Nowadays, people use smartphones and tablets for online surfing and purchase. However, many of the users still navigate using the PC.

The matter is to make your website or platform easily available on the device.

Also, Smartphones and Tablets are also available in different screen sizes.

Make sure your website is responsive and works on different devices including Smartphone and computer.

You can also get a designer who can customize the website as per your requirements to get the streamline online payment services.

Offer the Best Customer Security

A customer has a higher chance to make a purchase when they clearly understand the policies. And it is a merchant’s responsibility to convey the terms and conditions to the customer.

Make sure the refund and return policies are clearly listed on the website.

If you are asking for personal details such as contact number, email address and residential address then make sure you keep this information safe and inform the customers about the same.

Furthermore, in case of a refund, make sure your finish the case in stipulated time.

Ask for an Expert’s Advice

The above-listed methods are very general. But if you are looking for the methods that fit your business processing then you can ask an expert to guide you. Earning profit is very important in the business and Merchant Stronghold can help you with that. 

Simply place a call at the toll-free number +1 (888) 622 – 6875 or access the email support now. We specialize in high-risk business and help you get the best merchant services.

What are the advantages of Multiple Payment Gateways Website

Advantages of Multiple Payment Gateways Website – If you wish to take your business online then we recommend you to create an eCommerce website for it. Once you have created an eCommerce website then the next question should be related to the payment options. The digital methods of payment have expanded up to an extent that people are very comfortable using the card and online wallet rather than using cash.

GLOBAL EXPANSION OF BUSINESS

Who doesn’t want to expand their business to the global market? Now, if you are the merchant with an e-commerce website then you have great opportunities right inform of you. You can start selling your products all over the globe using your website.

However, it is not as easy as it may sound, but you can definitely start somewhere, and this can be started by adding payment gateways.

Furthermore, if you are thinking to target a specific geographical location then the best way is to study the audience niche. Along with that, you can also look for the payment gateways popular in that region.

After that, you can follow the same pattern and keep adding more locations preparing a multiple Payment Gateways website.

TARGET TOWARDS BETTER REVENUE

Once you have added multiple gateways to your business, you’ll see an increased traffic on your website. This means you will get an increase in conversion rate, which could eventually lead to better revenue.

Furthermore, in a situation of crisis with a certain gateway, you can rely on another to keep your business going. Let’s try and understand this with the help of an example:

Suppose, you use 2 payment gateways A and B. One day, gateway A stops taking MasterCard payments and all the MasterCard credit card payments gets declined. In such a case, you can switch to gateway B and complete a successful MasterCard Credit Card Transaction.

So, one can say, one of the advantages of multiple Payment Gateways website is never losing a sale or transaction.

BACKUP AND FAIL-SAFE PAYMENT SYSTEM

ADVANCED SECURITY AND SUPPORT SERVICES

ARE THERE ANY DRAWBACKS OF HAVING MULTIPLE PAYMENT GATEWAYS?

CONCLUSION

Now that you know about the advantages of multiple Payment Gateways website and also their drawbacks. Hopefully, this will help you and your business to flourish. In case you need more specific details related to your business then you can contact Merchant Stronghold.

What are the difference between Payment Gateway and Payment Processor

Payment Gateway vs Payment Processor

Payment Gateway – A Gateway that simply allows the merchant to access the e-commerce market by allowing the transaction. This is an online point-of-sale for the business. You just need to have a merchant license and merchant account. Then you can get a payment gateway for your business.

Payment Processor – As the name suggests, they process the transactions by exchanging data between merchant and bank. Also, a payment processor will also provide credit card machines and other equipment you use to accept credit card payments.

There are some processors who provide the payment gateway services as well. Also, you choose from the various payment processors and payment gateway service provider, depending on your demand.

How to Choose Credit Card Processing with Payment Gateway?

Comparing and then choosing the credit card processor for your business can be beneficial for your business. Here is a guide that you can use to choose the best credit card processing with a payment gateway.

A Processor that Offers Business Specific Services

• What is the size of your business and your monthly transaction value? This can help you choose your chargeback limit according to the need.
• Does your business require mobile processing? Or online transactions? If yes, then look for your Payment Processor to fulfill your demands first.
• Read the contract very well and then sign the papers after a complete evaluation.

A Service Provider with 24/7 Support

• Credit Card Processing with Payment Gateway is your necessity.
• But make sure you get sufficient support as well.
• And do check the services provided by the payment processors in the case of disputes and chargebacks.
• This means the Payment service provider should also offer a good support in case of an issue.

Ask for Additional Fees and Other Service Charges

• Do not forget to ask the details related to the Service Fees.
• This includes the additional fees, PCI Compliance, and other charges.
• Also, compare these charges of various Credit Card Processing with Payment Gateway to choose the under budget service.

If you need help while choosing a payment processor then you can contact Merchant Stronghold. We will provide you with an expert to guide you in the right direction and get your up and running in 24 hours.

Merchant Stronghold also provides the assistance with high-risk business and merchant accounts. Call us at the toll-free number+1 (888) 622 – 6875 or access the 24/7-email support now.

Advantage and Disadvantage Offline & Online Payment Processing

Most of us clearly understand the difference between the two payment methods that we have. As simple as it sounds, the offline method uses cash money or other valuable items to make a payment/transaction. On the other hand, the online method does not involve any physical money while making a payment.

But the thing is that many of us do not know how these payment methods are different in terms of advantages and disadvantages. In the next section of the article “Offline vs Online Payment Processing”, we will discuss a detailed difference between the both.

Advantages of Offline Payment Processing

There is a reason why most people around the globe still prefer to use cash for their daily money transaction. Some advantages of the offline method of payment are given below:

• The offline transactions are transparent. This means both the lender and receiver are sure about the transaction at the moment of the deal.
• Offline mode of payment is direct and do not depend on any other source. For example, the Internet or payment gateways.
• Easy to use and understand. Many people face difficulty with the online mode of payment.
• Being a traditional method of payment makes it more trusted. People still trust the bank checks and drafts and use them for payments.

Advantages of Online Payment Processing

In the war of Offline vs Online Payment Processing, the online method is winning so far. This is due to some advantages of this mode of payment.

• Speaking of frauds, the online methods are safer as the online payment gateway takes the responsibility for the money during the transactions.
• Online method is quick and easy. You can transfer a big chunk of money with just a swipe of your finger.
• You have the record of all the payments. This helps in reducing the payment frauds.
• Worldwide acceptance and 24*7 availability.
• You can make a transaction in any part of the world without facing the issue of currency difference.

Disadvantages of Offline Payment Processing

It’s not safe at all. The party on the receiving end will have to check and recheck the received payment.

The offline method is limited by many factors by distance and acceptance of another party.

Not recommended for the transaction of a large amount.

Disadvantages of Online Payment Processing

• Card frauds – All of us heard about the credit card and debit card fraud reports.
• Identity theft can cause the loss of money and data of an individual.
• The online method requires the person’s identity in order to make the transactions.

But the good news is these issues can be dealt with. You just need to reach the Merchant Stronghold for more information.

Merchant Stronghold Guide To Become E-commerce Merchant

Basic Requirements to Become E-commerce Merchant – Merchant Stronghold:

You need to treat your online store as your offline business store. You need to keep the inventory updated as well as make sure that you have a good payment gateway to accept online payments. Having a multi-currency payment gateway will help you get more traffic than others. To understand the Multi-currency payment processing you can visit us at merchantstronghold.com or contact Merchant Stronghold Support.

First of all, you need to understand the basic requirements to start selling online or to become an E-commerce Merchant. In case you are wondering what are these basic requirements then keep reading.

Step 1 – Select and Define Your Niche:

First of all, you need to decide what you want to sell or define your niche. This could be the most crucial part of your business as it is requiring a lot of research in your area of interest. It is not mandatory to sell the product online, you can affiliate them too. If you decide to affiliate the products then it will cost you almost nothing as you are not selling them. In case of affiliation, you are just marketing or showcasing the products on your website and getting paid when customers purchased the products using your link.

Step 2 – Select Your Platform to Sell Online:

Step 3 – Maintain the Inventory:

Step 4 – Manage orders and shipping:

Step 5 – Use Payment Gateway:

FAQs – Merchant Stronghold

• How to launch an online store?
• How to start an Online business with no money?
• Issues while starting an e-commerce business from scratch
• How to sell on Shopify?
• How to set up an E-commerce business?
• Tips to learn an e-commerce business
• How to start an e-commerce business?
• How to start an e-commerce clothing business?

If you also have these queries or issues in your mind then contact Merchant Stronghold Support for the assistance. One of our executives will help you fix the issues with your Merchant account or e-commerce store. We will also help you fix the issues related to the payment gateway you are using. Also, provide you with other Merchant account services. In case you want to purchase a Merchant Account for your online business then visit us at app.merchantstronghold.com for further information. Merchant Stronghold Support team will further assist you with the all the proceedings.

Avoid These Mistakes With E-Commerce Credit Card Processing

Get the knowledge to avoid common mistakes that are made while choosing a credit card processor. These mistakes go as follows:

Avoid these Mistakes

TERMS AND CONDITIONS

Only a very few business owners read the terms and conditions carefully before signing the agreement for credit card processor. Reason being, it is bulky and at times very confusing. This is why most of the businesses get surprised and bear the impacts of it on their revenue. So, it is advisable to buy some time and go through it very carefully without missing anything. You never know what you will find in there and if something confuses you or generates suspicious. Do not hesitate to ask your potential processor to get the clearer picture. Make sure that all the issues are resolved and clarified before signing the contract.

INFORMATION ABOUT THE FEE CHARGED

Every credit card processor charges a nominal fee for its services. But some processors try to slip in hidden charges or additional charges without letting the merchant know about it. Although fees are a reasonable and normal part of credit card processing, it is wise to ask for breakage of the same in order to have a clearer picture of it and avoid being mishap by credit card processors. Study the pricing table (can be provided by the card processor when asked for) very carefully and ask as many questions as you can to have a complete understanding of the fee structure. If you think that you don’t understand anything or find it suspicious, ask the processor or look for a new credit card processor.

SIGNING FOR VOLUME

If you are starting a new business or you already own a small or mid-size business, it becomes difficult to predict the monthly sales in advance. But if you want to get a credit card processor for your business, you would have to sign an agreement with a minimum monthly sales requirement. And if your business fails to fulfill this condition, an extra fee will occur as a penalty. Such charges are unfair to small businesses. So it is important to read the agreement fully to find any loopholes and avoid them, if possible.

Search for Options

Take your time in choosing the right credit card processor for your business but make sure that whichever processor you chose is affordable, transparent and responsive. If you take these measures, you will never regret your decision.

How To Handle Your Credit Card Information

Keep your customer’s data safe with these useful tips.

Five tips for proper handling the credit card information of your customer.

Approved Software Use

When a merchant uses POS (Point of Sale) terminal, mobile running payment processor software or swipe machine to conduct transactions, as a merchant it is your duty to make sure that your hardware, as well as software, is PCI Compliant. There are many applications and card readers available that come with security loopholes.

Genuine Service Provider

You can avail services of a reputed service provider to install credit card processing software, manage credit card processing as well as credit card storage for your business. Service provider includes:

SaaS (Web-based software)

IVR phone services

It might also include companies to which the merchant outsources payment-processing functions. Through extensive testing of these service providers, you can make sure that they are trustworthy. Qualified Security Assessor (QSA) who performs a comprehensive audit of policies, procedures and the system of the service providers does this type of testing. You can only use PCI DSS Validated service provider as a part of a contract signed.

Storage of Sensitive Information

Payment processing regulations specifically prohibit the storage of credit card security code or any data contained in the magnetic strip of a credit card. Although you may have business reasons for storing credit card information. The card security number is in place to know whether a user of the card over the phone or internet has the possession. But if the security code is stolen, this approach will not work. In the magnetic stick, which is on the backside of the credit card, track data is stored. This contains the information on the account that is otherwise don’t show on the card. This data assists with authentication and the card cannot be fake.

Encrypted Electronic Storage

For recurring payment authorization or mail order authorization, the merchant might have to store credit card number. If such sensitive data is there as paper documents, you should keep it in a secure place. If you process recurring transactions, you can also store credit card number via electronic storage.

What is Credit Card Processing & How To Works?

Let us discuss the working of credit card processing in detail.

Key Players

CARDHOLDER

There are two types of cardholders

1. Who repays full credit card balance?

2. Who pays only a portion of balance and rest accrues interest?

MERCHANT

It is a vendor who sells product or services. The job of a merchant is to accept payment through a card, send the card information to the issuing bank and request payment authorization.

MERCHANT’S BANK

It is also known as acquiring the bank and is responsible for sending an authorization request to the issuing bank through a proper channel followed by communicating the response of the issuing bank to the merchant.

SERVICE PROVIDER

Also known as acquiring processor is a third party entity that works as an arm of the merchant’s bank. It provides service or device that allows the merchant to accept credit card for payment and also sends the credit card details to the credit card network and further sends back payment authorization to the acquiring bank.

CREDIT CARD NETWORK

Also referred to as Association member, operates the network to facilitate the credit card payment process, worldwide and administrate interchange fees. Credit card network receives details of credit card payment from the service provider and forwards the request for authorization to the issuing bank. In return, it sends a response of the issuing bank to the service provider. Some of the examples of the credit card network are Visa, MasterCard, and American Express.

ISSUING BANK

Also called the credit card issuer is a financial institution that provides the customer with a credit card, which is involved in the transaction. After receiving the authentication request from credit card network, the issuing bank either approves it or declines it.

If you're looking payment gateway service to accept credit card transaction for your online business. you're in the right place. Merchant Stronghold is providing reliable credit card processing services. To know more information for contact us @ +1 (888) 622-6875. You have a query about this go to our site and leave it.

Online Payment Gateway for your Direct Marketing System

What is Direct Marketing?

Direct marketing is a promotional technique that includes introducing information about your company, product, or service to your target customer without the use of a promoting go-between. It is focused on the type of marketing that presents information of potential interest to a customer that has been determined to be an imaginable purchaser.

Efficient Front-end Systems and Credit Card Processing Gateway to integrate with Stronghold’s gateway API and be able to provide instant successful transactions are important, especially for a Direct marketing System. Stronghold’s credit card processing gateway not only accepts payment but also compiles reports so that merchants can keep records of transactions. Many companies these days promise to deliver these efficient systems, but most of them focus on providing fancy systems rather than better security. Merchant stronghold on the other hand not only have the most secure and solid gateways available but also close all loopholes that can harm the payment system of your direct marketing business.

Rather than using physical terminals, your customers can use secure online gateways for making transactions. There are many advantages; business gets daily batch reports, multi-batch reports, decline reasons, successful transactions, refunds, sorting last 30 days transactions, and much more. All these can be done using your personal or business computer. The Gateway also captures the IP Address and reports it in the system using the I Spy Fraud Technology.

Online Payment Gateway

Our virtual gateways can make credit card processing money saving, which means your business pay less amount to process transactions. Merchant stronghold makes sure that every transaction is secure. In order to provide better direct marketing gateways, we have set ourselves apart from our competition. We offer services that are tailored to your business – A glimpse of our methods:

SAFE AND SECURE PROCESSING

All the credit card processing transactions go through multiple secure servers means no data is stored on your business computer. This makes direct marketing processing safe and secure.

CUSTOMER SUPPORT

The first thing that any business should focus on is better customer support. Our team is available to help you deal with any payment issue. You can contact us and discuss issues and we will resolve timely so that your direct marketing business thrives.

ECHECKS

The gateway allows you to accept e-checks too! Accept Credit Cards and e-Checks in the same Gateway.

FLEXIBLE SETTLEMENT TIMES

The business can customize or set a certain time for the transactions to batch out and send out for settlement.

MULTIPLE USER ACCESS

Our direct marketing credit card processing gateways give users multiple options. Your customers get email receipts at the time of processing. This ensures that the transaction is authentic and quick. All the records are available for future references.

HOW TO SIGN UP FOR GETTING YOUR MERCHANT ACCOUNT?

So, it is quick and easy! Start an online application or call one of our merchant specialists will walk you through the process. We offer various services and based on your requirement, we will provide a payment solution that will best suit your direct marketing business.

Merchant Credit Card Processing for Gifts & Novelty Stores

This industry соmрriѕеѕ foundation рrimаrilу еngаgеd in rеtаiling new giftѕ, curiosity mеrсhаndiѕе, souvenirs, greeting cards, ѕеаѕоnаl аnd hоlidау decorations, and сuriоѕ. These еѕtаbliѕhmеntѕ mау аlѕо rеtаil ѕtаtiоnеrу for which POS MCC5947 is required.

Example of Activities: Art craft, retail Bаllооn ѕhорѕ, retail Cаrvingѕ аnd аrt craft, rеtаil Ceramics, hаndiсrаft, rеtаil Cеrаmiсѕ, retail Curio ѕhорѕ, retail Dесоrаtiоnѕ, ѕеаѕоnаl аnd holiday, rеtаil Dutу frее ѕhорѕ, giftѕ Gift ѕhорѕ, rеtаil Gift wrap ѕuррliеѕ, rеtаil Gifts, nоvеltiеѕ аnd ѕоuvеnirѕ, rеtаil Greeting card shops, rеtаil Hаndiсrаft, retail Joke ѕhорѕ Nоvеltу mеrсhаndiѕе, rеtаil Sоuvеnirѕ.

Gift shop аnd grееting саrd stores аrе bоth сlаѕѕifiеd undеr thе ѕаmе census hеаding аѕ gift ѕtоrе, nоvеltу ѕhор аnd souvenir shops. Thеу are оftеn lосаtеd tоgеthеr with gift shops ѕеlling grееting саrdѕ and vice vеrѕа.

But, both induѕtriеѕ аrе рорulаr and vеrу рrоfitаblе buѕinеѕѕеѕ in their оwn right. The gift ѕhор induѕtrу bеgаn as a ѕmаll induѕtrу with stores in аirроrtѕ аnd tourist аrеаѕ but hаѕ has grown intо a multimilliоn dоllаr buѕinеѕѕ. Owning a gift shop can bе a busy, еxсiting jоb саlling fоr entrepreneurial knоwlеdgе аnd ѕkillѕ in finаnсiаl, inventory, human rеѕоurсе mаnаgеmеnt аnd marketing аrеаѕ.

Ownеrѕ are learning thаt ѕtоrе loyalty is a luxury of thе раѕt. Nоw ѕtоrеѕ muѕt bе uniԛuе аnd diffеrеnt from еасh оthеr tо аttrасt аnd kеер сuѕtоmеrѕ.

Why need POS for the Gift Shop

GiftLogic is the ideal Gift Shop Point of Sale Software solution. Bundling a great and precise reporting and inventory management system with a simple to utilize register; GiftLogic is the entire POS for the greater part of your Gift Shop needs.

Why GiftLogic? 

Precise and up to the moment writing about inventory, customer following, and sales analysis reports will enhance effectiveness and increment revenue. GiftLogic's POS software effortlessness and usability give you more opportunity to dedicate to developing your business and spotlight on your customers.

How to Choose your two -card Westpac, American Express Credit Card?

While Westpac never again issues its own American Express cards, another organization with AMEX – whereby American Express issues and administrations cards bearing a Westpac logo – gives spenders another approach to continue gaining long-standing customer points at higher rates than through a Visa or Mastercard alone.

The new approach gives you three decisions to make amid the application procedure: which reliability program to take (Altitude Rewards or Altitude Qantas), regardless of whether you'd like a Platinum Visa or a Black Mastercard (issued and serviced by Westpac), and whether you'd prefer a Platinum or Black AMEX issued and serviced by American Express.   

You can even blend and match – so in the event that you, for the most part, intend to spend on AMEX to acquire the most elevated number of points, you might pair the American Express Westpac Altitude Black Card with the Westpac Altitude Platinum Visa, to minimize your annual fees while maximizing your AMEX points.

Choosing Rewards Program

Get things off by assigning your preference for either Altitude Qantas – where every one of the points you gain is automatically transferred to Qantas Frequent Flyer every month – or Altitude Rewards, from which points can be changed over to programs like Velocity, KrisFlyer, and Asia Miles. 

Importantly, the alternative picked here applies to both your cards, so while you can combine a Platinum Visa with a Black AMEX, you can't have Altitude Qantas appended to one card and Altitude Rewards to the other, so pick wisely.

Westpac Visa/Mastercard

The hardest decision here is which reliability program to take – once you have that arranged, the rest is more clear – so, at this progression, it's a decision between the Altitude Black Mastercard and the Altitude Platinum Visa, both issued and serviced by Westpac.

Choose American Express Westpac card 

At last, your decision between the AMEX Westpac Altitude Black Card and the AMEX Westpac Altitude Platinum Card, both issued and serviced by American Express.

Keep in mind, you don't have to pick a similar card 'same color' as your Visa or Mastercard – you can combine a Platinum Visa with the Black AMEX, or the Black Mastercard with a Platinum AMEX.

 

Simply take note of that in spite of the fact that the reliability points you gain will be joined with your other card, the American Express card itself is a separate product, with its own online banking, card statements, yearly charge, credit limit and capability rules.

Some Most Reliable Online Payment Gateways

The world is in a process of digitization. Relatively every business has an online space to have its customers multiplied by expanding its reach. All things considered, numerous organizations have joined hands with a few payment gateways that are vigorous, adaptable and guarantees security to its customers.

Joining hands with the correct payment gateways helps the business to spread their span and to approach customers from across the borders. This additionally decreases the risk of payment failures and furthermore assure them for a more secure and responsive payment processing.

Here are payment gateways, that give you the best security features:

Globepanda Payment Gateway

Globepanda payment gateway is outstanding for its solid and powerful fraud and risks recognizable proof system which has different security features including the check of the card number in the negative database. It additionally checks the IP address from which the payments have been proficient.

There is day by day audits to keep up security certification and this has earned us the Standard of compliance certificate which makes it a dependable and reliable organization. Hailing transactions which are high-risk and might be false don't experience therefore making secure both the merchant and customer data is constantly ensured.

Amazon Pay Payment Gateway

Users have built a trust in Amazon since their shopping background with Amazon has never been frustrating. Utilizing Amazon Pay, this web-based shopping website has offered other online merchants additionally to pick up the comparable trust of the customers.

The Transaction is secured by the Amazon A-to-z Guarantee and online merchants have the consolation of its advanced fraud protection and payment protection policy.

Telr Online Payment gateway

Telr is prime payment gateway and gives you a few brought unified APIs and tools that allow businesses to acknowledge and oversee online payments through the web, mobile and social media like Instagram, Facebook and increasingly and that too with incredible efficiency.

The payment gateway recently launched Telr Secure, making security a best need for ventures.

utilizing an arrangement of calculations and standards to distinguish any markers of the fraudulent transaction and immediately prevent them from happening.

Don't hesitate and perform Payment Gateway Integration right away, harness the true power of online payments and you will be more than impressed with how much this can benefit your business! More information for you can contact us - +1 (888)622-6875

Point-Of-Sale: How to choose your Small-Business Payment Processing Solution?

The point-of-sale system you choose can factor into whether your business develops or not.

Not very many retail organizations - even little ones- still utilize an old-school mechanical cash register. There is essentially an excessive number of simple-to-use digital solutions that will integrate accepting credit cards with some level of record-keeping.

The challenge for the small business owner, in any case, is that payment or point-of-sale (POS) system differ significantly in capacity and cost. There are extremely economical arrangements that take payments and ring up items based on the codes associated with their price tags. A small business owner could likewise pick a POS that tracks inventory over various areas and the internet.

Before picking a POS, you should choose what your necessities are currently and they might be going forward. You may know precisely what you need, or you may choose a system that can develop with you.

Know Your Necessities

Buying a system that can track inventory requires that you input things that you as of now have and new ones as they arrive. On the off chance that you know you're not going to do that, at that point you might not have any desire to spend the cash required to include that type of feature.

In addition, while having meandering sales representatives look at customers out from their smartphones may appeal to you, consider whether it bodes well for your business. Permitting that type of transaction may enable more theft (since it becomes difficult to know who has paid). It likewise has less sense in a business where customers often pay with cash.

Buying a POS is a major decision. Take as much time as is needed and test the same number of as you think you have to before choosing what's appropriate for you.

Merchant Stronghold Provide POS Software services

Verifone VX520 POS hаѕ аll these сараbilitiеѕ and much more. This mаkеѕ it an idеаl point of ѕаlе solution for your Small Business. With Verifone VX520 POS, itеmѕ саn quickly bе рut intо invеntоrу. Dеtаilѕ such аѕ the price (соѕt), dаtе rесеive, mаrk-uр, mаrgin, ԛuаntitу, and description аrе аll available fоr еасh itеm. When prospective buуеrѕ hаvе ԛuеѕtiоnѕ, any infоrmаtiоn that wаѕ there оn the itеm can be easily ассеѕѕ juѕt bу ѕсаnning the рrоduсt.

Cоmрlеtе rероrtѕ are available tо rеviеw invеntоrу lеvеlѕ, invеntоrу value, sales history. Or virtually any аѕресt оf inventory and ѕаlеѕ infоrmаtiоn that is available on thе ѕtоrе роint оf ѕаlе system. In a multi-store еnvirоnmеnt, each ѕtоrе location can have “livе-timе” ассеѕѕ tо invеntоrу information from store tо ѕtоrе. Buyers that аrе looking for a ѕресifiс itеm саn bе there, Whеn that item is рrеѕеnt аt оnе оf уоur other stores.

What are the benefits of Point of Sale for Home-Based Businesses?

Working a home-based business can display its own offer of difficulties. All things considered, it’s still important for the owner to handle inventory management, sales, and announcing in a proficient way. Regardless of whether you offer things on the web or customer come to your home-based business to make purchases, you should have the capacity to ring up sales precisely and streamline whatever accurately procedures as could be expected under the circumstances.

Stock Management

Despite the sort of home-based business that you operate, it's imperative to stay aware of your Inventory. This is frequently a standout amongst the most noteworthy difficulties looked by numerous home-based business owners.

An online spreadsheet can just do as such much, however, a point of sale system designed particularly for home-based organizations introduces the chance to oversee stock rapidly and effectively. 

Home-based business owners can pick up understanding into which items sell best and which products may be expelled from stock. With a stock management include on a home-based business POS system, it's likewise feasible for entrepreneurs to decide when they have to reorder stock.

Choose the POS system for Home-Based Business

An assortment of factors should be considered in choosing a home-based business POS system. Each home-based business is unique, and many of the decisions related to the choice point of sale system for your home-based business will rely on the type of business that you work from your home.

By understanding the different abilities of a point of sale system, you will be better ready to settle on a more informed choice with respect to the best type of POS system to meet the needs of your home-based business.

Payment Processing Capabilities

Consider the types of payments that you should have the capacity to process in your home-based business. For example, do customers come to your home to products or online services? Do you offer products online and should have the capacity to acknowledge payments remotely?

Your POS system provides you the ability to acknowledge a wide range of kinds of payments, including debit cards, credit cards, cash, and checks. Moreover, you may wish to consider whether your POS system can acknowledge mobile payments. The ability to apply coupons and discounts can likewise end up being used as far as boosting sales and making customer steadfastness programs.

If you’re looking any kind of information about POS system. You’re in the right place. Merchant Stronghold is Providing POS Software services for different Businesses. Go to the website for Information.