Learn the Difference Between Payment Gateway and Merchant Account

Merchant account is the basic necessity for the businessman and apart from that a smooth payment gateway.  Both have an equivalent ratio for the smooth and balanced working of the business.

Merchant Account

A type of account that allows accepting online payment from the customers through many ways under legal wings of the payment service provider.

Merchant The account is created under the mutual agreement between a merchant and merchant’s acquiring a bank, so to further proceed with future online payment.

Meaning Of Payment Gateway

A payment gateway is a software program that works behind the scene. It is basically a process that enables the flow of the payment securely. It’s a secure way to transfer your customer’s money safely into your merchant account. It’s really very important to have a payment gateway for the following reasons:

• It creates a trustworthy aura between you and your customers.

• It maintains a good graph in the competitive world.

• Prevents your money from fraudulent activities.

• Keeps you away from any future threat.

Short Overview

Above mentioned content shows the nature of the account, now below we can compare both of them:

• Merchant Account is an account where the funds are deposited and payment gateway is the channel from which we receive our payments.

• Merchant account holders get their amount through the payment gateway

• Merchant Account holds the money, which they earn from selling their goods/services and with the help of a payment gateway, they get their amount secured under the safety of the acquiring bank.

• Payment Gateway gives a piece of evidence for the particular transaction for future Disputes.

MerchantStronghold

A place where you will get solutions to every query. We undertake many responsibilities such as Opening Merchant Accounts, Merchant Account Underwriting, Secure Payment Gateways, High-Risk Merchant Account & Low-Risk Merchant Account profile management and much more.

If the vision is still vague, you can approach us frequently through our website https://www.merchantstronghold.com/or through our telephonic support, we are available here 24*7. Contact us on +1 (888) 622 – 6875.

How to Get A High Risk Merchant Account for Tech Support Business

When I started my research for this business, I communicated with a number of people whom I thought might have some practice in managing such merchants, and what I heard from them didn’t precisely come as a surprise to me. Most of my contemporaries warned me that such businesses could be very difficult to work with — that their company practices were doubtful, that they could infrequently doctor the required paperwork, that their chargeback ratios were sky-high, and that customer objection levels were off the chart. “Where have I heard that before?”, I wondered, and my initial practice rapidly confirmed the authenticity of these warnings. However, I had the good fortune to quickly stumble upon a high-risk merchant who turned out to be hardworking, trustworthy and legit. He also ensured low levels of customer complaints and chargebacks. Equally important, the volume per month was extravagant— about $500,000 and still continues to grow.

Finding the best payment processing solutions can be difficult for tech support merchants operating internationally.

Whether you offer remote tech support assistance or in-office computer services, Merchant Stronghold provides customizable merchant accounts. For tech support businesses with Merchant Stronghold, you will be connected to a vast network of domestic, offshore and international acquiring banks that can approve you regardless of your geographical location.

Tech Support Merchant Account Fees

Our tech support merchant account fees are competitive and affordable, and our application process is free. Once our underwriting department matches you with one of our acquiring banking partners, the bank will then process your application and determine your merchant account fees.

Get more information for you can contact us directly and you have any question about this, directly interact with our expert's team. Just call us +1 (888) 622-6875. 

Customer Thoughts For Redirect Payment Gateway

Redirect Payment Gateway – One of the common mistakes made by the merchants is that they do not give much attention to the Payment Gateway redirection. A payment gateway is a point where conversion takes place. If not done right, you can lose customer and revenue, both.

It is advised to every e-commerce merchant to choose a redirect payment gateway, carefully. This blog contains all the details required for a merchant related to “Redirect Payment Gateway”. Furthermore, you can get to an expert of that matter at Merchant Stronghold and get the required assistance.

Customer’s Thoughts For Redirect Payment Gateway

Many merchants choose Redirect Payment Gateway, especially the small e-commerce business. However, this can sometimes harm the business if not handled carefully.

E-commerce business should pay special attention to their customer’s experience. And “what does your customer think about the Redirect Payment Gateway?” should also matter. In order to improve your services, you need to know about your customer’s thoughts. Here are some examples:

When the customer is redirected for the payment, the first thing they notice is a change in URL. Along with that, the logo and the name of the brand are also going to change.

These changes can confuse the users sometimes and might speculate and leave the website.

If there are too many clicks involved while making the payment, then also the customer might start reconsidering the purchase.

Other than that, if a customer finds the redirected website not trustworthy then too he may leave.

There are many such issues that can affect the conversion of E-Commerce customers. If you are also bothered due to such problems in your online business then you can get assistance from Merchant Stronghold.

For more information directly contact us @ +1 (888) 622-6875.

How To Manage Online Payments Risk?

Management of Risk:

A merchant needs to have a quantitative approach to risk management to identify and manage it in online payment processing :

A merchant needs to identify the most critical risks by tying them to business processes.

Quantify the severity of the identified risk, if they occur

Measure the size of the risk and evaluate the likelihood of it, if it is to occur again.

Detailed Risk Management At A More Granular Level:

Understand The Risks And Train The Staff – The staff should know what risks your business may have to deal with and plan for it beforehand. Everyone in the business structure needs to understand the types of risks inherent in online payments. Establish the procedures on avoiding and solving the risks.

Ensure Information Security – Information here includes customer databases, buying requests, payment process. etc. It should be made sure that Information is not leaked nor hacked into. Set up a secure and efficient process for submitting authorization requests over the Internet. Before you can start accepting payments online.

Use Collective Efforts To Minimize Losses – You have control over most types of chargebacks and especially the ones resulting from processing errors. A well-designed collection system can help recover unwarranted chargeback losses.

Display Effective Policies And Rules – Your website must list your privacy, shipping, return and refund policies on each page. Customers should not be forced to search for them. This will also create satisfaction and convenience for customers to come to the website even more.

Risk Evaluation – Fraud and any type of risk when occurs should be evaluated in first priority, by this approach the business has a guarantee of getting a sound data and planned structure to put up for future risks.

Finally, Risk Management is focused on the analysis and reduction of risk in various types of activities. To know more- You can contact us using the toll-free number +1 (888) 622 – 6875. 

High Risk Payment Gateway Solution For Merchants

The Most Popular Platform or Payment Gateways Globally

Authorize.Net: It has a huge base of more than 370,000 merchants for streamlining fast and secure transactions. It doubles as a virtual POS solution and supports wide interface integrations on big and online small businesses. A wide range of PSPs worldwide also trusts it.

Stripe: Stripe is an online high-risk payment processor, which is designed especially for small online businesses. It has a vast selection of integrations, features and transparent pricing schemes. It is a convenient platform for accepting credit card via online channels. It can handle all the backend processes involved in online payments like security and automated features.

PayPal: PayPal is built on the technology that enables users to accept credit cards as well as process mobile and retail credit cards. It is great for global companies, accepts 25 currencies from 200 countries and territories. PayPal can be integrated with shopping carts, CRM solutions, eCommerce platforms, and accounting tools to propagate the operations

PayU: This gateway is very popular across Indian businesses. It focuses on the merchant needs with consumer shopping behavior. It offers innovative options that will help companies receive the money they’re owed as quickly as possible. It comes with tokenization feature and fraud management system too.

Skrill: Skrill is easy to use a payment processor that lets you control your online transactions. Designed for new featured businesses it processes the payments fast and securely as well as provides accountability for them.

We can help you to provide High-Risk Payment Gateway, High-Risk Merchant Account and other Merchant Account related services. Get in touch @ +1 (888) 622-6875. Also, you can Email - info@merchantstronghold.com

Few Online Payment Mistakes That Kill Conversion Rates

Common Online Payment Mistakes

NOT ASSURING THE SAFETY OF THE CUSTOMER’S INFORMATION

While making the online purchase, a customer has to enter a great number of personal information to your website. Not to forget the debit/credit card or internet banking details to make an online payment. If you are not providing proper security then there is a high possibility that the customers will not make the purchase.
So, it is always advised to all the merchants to offer proper security and privacy information to the website for the security of the product as well as the customer.

FORCING THE CUSTOMER TO CREATE AN ACCOUNT BEFORE MAKING PAYMENT

Every merchant needs a customer database for business but forcing the customer to create a merchant account every time he/she visits your website can be bad for business.

Furthermore, asking too much data while signing up can also force the customer to abandon the website.

But we also understand that account creation is important, and therefore to avoid such issues, you can try these tips:

Instead of asking to create an account, offer services like Sign In with Google or Facebook or any other social media account.
Furthermore, you can ask for address details and other personal information at the time of payment. Do not ask unimportant details.
Also, ask the customer to save his personal information to avoid entering them again and again. Make sure you assure the safety of this information.

REDIRECTING TO A DIFFERENT WEBSITE TO MAKE THE PAYMENT

A very common mistake that leads to a decrease in customer involvement is a redirection of the customer to another website while making the payment. Generally, the customer gets redirected to the gateway website when going for the payment, which can possibly scare them.

If this is the case with you too, them make sure you inform the customer about the same before the redirection. Other than that, make sure you add the merchant or company name clearly on the transaction receipt.

Online Payment Mistakes that kill Conversion for sure, however, it is up to the merchant whether the merchant is capable of dealing with them wisely or not.

LACK OF PAYMENT OPTIONS

There are a number of payment options available in the market. This means a customer can use a credit card, debit card, online banking, payment wallets or any other.

It is not required to add all of this information to the website for payment. But you should try adding all the important ones.

Make sure you check the in-demand payment preference of the customer in your location and try adding it your e-commerce website.

If you are still confused and do not know how to resolve the Online Payment Mistakes that kill Conversion, just get in touch with Merchant Stronghold by placing a call - +1 (888) 622 – 6875. You can also reach us by our email support service - info@merchantstronghold.com

American Express Merchant Services | Quick Review

Just read the following article which helps you to understand the American Express Merchant Services before getting them.

AMERICAN EXPRESS FEES & RATES

The first question most of the merchant asks before getting merchant services is often related to fees. The prices set for the Amex are transparent and follows a robust plan.
Also, American Express is continuously working to promote small businesses with their new ventures like opting Blue Merchant Services.
In exchange for the payment processing network, American Express charges fees. However, the breakdown of these charges can be too much for users sometimes to understand. To understand these charges, you can simply contact the American Express Customer Services and ask for the details.

AMERICAN EXPRESS CONTRACT DETAILS

Now American Express Offers many great features that a merchant might prefer. Here are some benefits a merchant get with American Express Merchant Services:

• Early Termination Fee – None
• PCI Compliance Fee – None
• Equipment Lease Terms – None

Amex services attracted many merchants because of no charges for PCI Compliance and early termination fees which plays an important role. And the transaction rate is typically based on a merchant’s sales volume and business type and set upon account activation.
Also, it is noted that other processing charges are the same as Visa and MasterCard.
However, many merchants get Visa and MasterCard processing services from a 3rd party processor. And later on, pitch the Amex Services. In such cases, the merchant has to pay some charges to the 3rd party processor, not the Amex. When American Express doesn’t chargeback any extra money for the same.

AMERICAN EXPRESS CHARGEBACK DISPUTE

When going for the American Express Merchant Services, you should gather as much information related to chargeback as possible. As we discussed the chargeback reason code for the Amex are different than the other card networks.
However, a merchant should know about chargeback and related rules if the Amex card is going to be used in the business.
Study the various reason codes of the American Express and get as much information as possible. Unlike Visa and MasterCard who outsource merchant services, American Express manages most of their services inside.
Therefore, you should expect transparency with their fees structure and their performance as well.

TECHNICAL SUPPORT & CUSTOMER SERVICE

As we said, Amex handles most of their service in order to offer comfort to their users along with the complete trust in the brand. Also, American Express is known to offer great customer service to its users. And the same criteria are applied to the American Express Merchant Services.
In case you are still confused then feel free to contact the Merchant Stronghold and get all the information regarding the Amex and their services. For that, you can place a call at the toll-free number i.e. +1 (888) 622 – 6875 or simply try the 24/7 email support - info@merchantstronghold.com