How To Choose The Correct Transaction Descriptor For Your Business?

It appears on the credit card statement or any other bank statement of the customer that contains details of the company and merchant involved in the particular transaction.

The purpose of the merchant descriptor is to identify whom the payment was made to. Whenever a merchant goes for the merchant account, he or she is asked to provide the merchant descriptor as well.

WHAT ARE THE BENEFITS OF HAVING TRANSACTION DESCRIPTOR OR MERCHANT DESCRIPTOR?

Having a transaction descriptor can save the merchant from a chargeback. This is the most important benefit of having the transaction descriptor.

A descriptor gives clear information about the merchant and the purchase.

This helps a customer to quickly identify the transaction.

That also results in a low chance of the chargeback from the customer’s end.

According to the various reports from the card networks, most chargebacks are filed simply because the customer did not identify the transaction.

Now you know, as a merchant you should give attention to the merchant descriptor. If this is the case, you need to gather more information about the Transaction Descriptor or Merchant Descriptor.

There are two kinds of Transaction Descriptor:

Static Descriptor – A Static Descriptor remains the same for all the transactions made by the merchant.

Dynamic Descriptor – And in this case, it varies and includes the details of the purchased goods or service.

You must be wondering which one is better and what should you get for your business.

A Static Descriptor is often called Hard Descriptor. If you have a business that sells one kind of goods or service then you can go for this. A static descriptor generally contains the company and location in form of the zip code. Whereas, the Dynamic Descriptor may change with each transaction as it contains product specific details. If you own a store that sells a variety of products then you should choose the dynamic descriptor.