One of the common mistakes made by the merchants is that they do not give much attention to the Payment Gateway redirection. A payment gateway is a point where conversion takes place. If not done right, you can lose customer and revenue, both. It is advised to every e-commerce merchant to choose a redirect payment gateway, carefully.
In order to make sure that the conversion is not affected, you need to work on redirect payment gateway strategy. Here are some tips that you can try:
Make sure that the redirected payment gateway is completely secured for both the customer and the merchant.
Avoid too many clicks for the purpose of payment.
Only ask relevant information and required details from the customer.
The redirected website should open fast and shouldn’t have popups or advertisements.
Most importantly, alert your customers that they are being redirected to a new website so that your customer is not alarmed after seeing a different URL, logo, and website.
Another thing to notice when going for payment redirection is that the merchant should have complete information related to the payment being made.
Furthermore, by offering the required information related to your payment methods can save a lot of your and customer’s time.
Need more information? – Contact Merchant Stronghold
If you are still not sure about the payment redirection methods. Also, we provide assistance with High-Risk Payment Gateway, Online Merchant Account, Credit Card Processing, and similar services.
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