Customer Thoughts For Redirect Payment Gateway

Redirect Payment Gateway – One of the common mistakes made by the merchants is that they do not give much attention to the Payment Gateway redirection. A payment gateway is a point where conversion takes place. If not done right, you can lose customer and revenue, both.

It is advised to every e-commerce merchant to choose a redirect payment gateway, carefully. This blog contains all the details required for a merchant related to “Redirect Payment Gateway”. Furthermore, you can get to an expert of that matter at Merchant Stronghold and get the required assistance.

Customer’s Thoughts For Redirect Payment Gateway

Many merchants choose Redirect Payment Gateway, especially the small e-commerce business. However, this can sometimes harm the business if not handled carefully.

E-commerce business should pay special attention to their customer’s experience. And “what does your customer think about the Redirect Payment Gateway?” should also matter. In order to improve your services, you need to know about your customer’s thoughts. Here are some examples:

When the customer is redirected for the payment, the first thing they notice is a change in URL. Along with that, the logo and the name of the brand are also going to change.

These changes can confuse the users sometimes and might speculate and leave the website.

If there are too many clicks involved while making the payment, then also the customer might start reconsidering the purchase.

Other than that, if a customer finds the redirected website not trustworthy then too he may leave.

There are many such issues that can affect the conversion of E-Commerce customers. If you are also bothered due to such problems in your online business then you can get assistance from Merchant Stronghold.

For more information directly contact us @ +1 (888) 622-6875.

How To Manage Online Payments Risk?

Management of Risk:

A merchant needs to have a quantitative approach to risk management to identify and manage it in online payment processing :

A merchant needs to identify the most critical risks by tying them to business processes.

Quantify the severity of the identified risk, if they occur

Measure the size of the risk and evaluate the likelihood of it, if it is to occur again.

Detailed Risk Management At A More Granular Level:

Understand The Risks And Train The Staff – The staff should know what risks your business may have to deal with and plan for it beforehand. Everyone in the business structure needs to understand the types of risks inherent in online payments. Establish the procedures on avoiding and solving the risks.

Ensure Information Security – Information here includes customer databases, buying requests, payment process. etc. It should be made sure that Information is not leaked nor hacked into. Set up a secure and efficient process for submitting authorization requests over the Internet. Before you can start accepting payments online.

Use Collective Efforts To Minimize Losses – You have control over most types of chargebacks and especially the ones resulting from processing errors. A well-designed collection system can help recover unwarranted chargeback losses.

Display Effective Policies And Rules – Your website must list your privacy, shipping, return and refund policies on each page. Customers should not be forced to search for them. This will also create satisfaction and convenience for customers to come to the website even more.

Risk Evaluation – Fraud and any type of risk when occurs should be evaluated in first priority, by this approach the business has a guarantee of getting a sound data and planned structure to put up for future risks.

Finally, Risk Management is focused on the analysis and reduction of risk in various types of activities. To know more- You can contact us using the toll-free number +1 (888) 622 – 6875.